Analytics and Optimization
Marketing is a major expense. Get the data you need to know what's working (and what's not).
WHAT WE DO
You have a beautiful site and a detailed marketing plan. But does it work?
If your marketing isn’t helping your business hit its goals, then why bother? You wouldn’t accept not knowing the ROI on your products and services, so why accept confusion when it comes to your marketing spend?
We are a bit obsessive about data capture, analysis, and data-driven decision-making. We want to know how people are interacting with our brands. What types of people are shopping? Who is buying? Who is buying the most? What are they searching for, and how can we serve them better?
We study customer behavior on your digital platforms in order to tailor better, more specific marketing initiatives. The longer we work with clients, the stronger digital marketing efforts become. Because we’re not guessing. We’re using data to craft specific content for specific audiences to drive specific goals.
how we do it
Tools & Tactics
- Google Analytics
- Data Reporting
- KPI Dashboards
- A/B Testing
- CRM/POS Integrations
- Conversion Rate