1. Is traditional SEO dead?
No, the tactics have changed, but the strategy is the same. Question 2 has tips for optimizing your content.
AEO/GEO are part of SEO. They are just tailored to AI search rather than human search.
2. How do I optimize for AI search?
Best practices include:
- Well-organized content. Keep your site organized and easy to understand.
- Use headlines and subheads. After the header, talk about your main point in the very next paragraph.
- Add a table of contents to relevant pages.
- Use HTML tags.
- Use technical SEO to your advantage.
- Improve server speed so load times are as fast as possible.
This is not an exhaustive list, but it will get you started.
3. What else should I do?
- Yes! If you’re not already posting on community sites (like Reddit), start now. AI-search relies heavily on sites like these. Post and comment. BUT be transparent about who you are and what you do. If you sound fake or sales-y, you’ve lost an audience.
- Check to see if your site is cited for your target topics.
- Revise existing content so it’s AI-friendly, especially your most popular content.
4. Any other tips?
Are you familiar with the E-E-A-T model? It stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Create content that aligns with this framework. The last two are the reasons you want to be seen on community and other sites.
EEAT has always been a part of SEO, and it’s even more important now. AI doesn’t understand nuance. Clearly state your experience and expertise.