DragonGoat’s customer acquisition strategies are built on inbound marketing approaches. We try to serve your potential customers wherever they may be looking for information.

Search marketing is a big part of our strategy. We use SEO to make sure your business is visible when customers are searching for your products and services. This includes strategic use of keywords on your website. It also includes ensuring you have robust Google Business listings and Facebook listings so you appear in location-driven searches like “product/service”  “near me.” 

We also use digital advertising to help clients reach more customers and to keep existing customers engaged. Digital advertising is tricky. Platforms like Facebook, Google, YouTube, Waze (and many, many others), can be powerful tools for building your business. But they can also be fruitless money pits if not properly set up and managed. 

The power of digital advertising platforms is that they allow you to target specific types of users. We have two strengths that help set us apart from most agencies: 

We are experts at building Venn diagrams that take what we know about your customers to translate that knowledge into careful audience targeting. 

We map out your journey your customer takes from “initial consideration” to “purchasing decision,” and we design ad campaigns that deliver appropriate messages at each step along the way. We guide customers to your business, so that when they are ready to buy, they will buy from you.